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What is Search Engine Marketing[SEM] ?

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SEM (Search Engine Marketing) is a form of online marketing focused on increasing a website’s visibility in search engine results pages (SERPs) through paid advertising. SEM involves the use of paid search ads, also known as paid search advertising or PPC (Pay-Per-Click) ads, to promote a website or business. While SEO (Search Engine Optimization) focuses […]

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What is Digital Marketing?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It leverages online platforms, data analytics, and digital tools to engage with consumers and drive conversions, often using methods that are measurable and adaptable in real-time. Here are the key types of digital